No. 04 · Cavity Protection

Whitening & Anti-Cavity Toothpaste

Visibly brighter. Quietly fortified.

£6.99 · 75ml tube

When you want both. Our dual-action paste pairs micro-polishing silica with fluoride and a remineralising mineral complex — so you don't have to choose between whiter teeth and stronger ones. Designed for daily use, formulated to dentist-aligned standards.

  • Whitens and protects in one paste
  • Below dentist-recommended abrasion threshold
  • Tartar-control complex
  • Vegan · cruelty-free
Ingredients

{{ FILL: full INCI list per regulatory format. Below is the formulation summary — each active and its role. }}

Sodium Fluoride
Anti-cavity enamel protection
Hydrated Silica
Micro-polish for stain lift
Tetrasodium Pyrophosphate
Reduces tartar build-up
Calcium Carbonate
Remineralises micro-lesions
Mentha Piperita (Peppermint) Oil
Crisp, lasting freshness
How to use
  1. 01Apply a pea-sized amount to a soft-bristled brush.
  2. 02Brush in small circles for two minutes, twice daily.
  3. 03Spit, don't rinse — let the fluoride keep working.
  4. 04Visible whitening in 2–4 weeks with consistent use.
Shipping & returns

Free UK shipping on orders over £25. International shipping calculated at checkout.

30-day returns on unopened products. Damaged or defective items refunded in full.