Fluoride at clinically aligned levels
Sodium fluoride remains the most evidence-supported active against caries. Every BioAnnova formula contains it at the levels endorsed by the British Dental Association.
The Science
Honest chemistry.
Honest chemistry.
Considered exclusions.
Every BioAnnova paste is developed in-house, from concept to manufacture, at our parent company's London facilities — the same discipline that supplies the UK's largest high-street retailers.
Low-abrasion polishing (RDA-aware)
We formulate below RDA 70 — comfortably under the threshold dentists consider safe for daily long-term use, so you brighten enamel without wearing it down.
Potassium nitrate for true sensitivity relief
Our Sensitive paste uses 5% potassium nitrate — the active most often endorsed for nerve-conducted sensitivity, with measurable effects in two weeks.
Clean by exclusion
No sodium lauryl sulphate, no parabens, no synthetic dyes, no triclosan, no artificial sweeteners. Every ingredient earns its place — or it isn't in the tube.
A note on claims
{{ FILL: clinical-claims placeholder — replace with the specific trial data, RDA test results, and regulatory references you want to cite. Until then, we make only ingredient-level claims supported by published research. }}
Want the formulation details?
Sign up and we'll send the full ingredient deck the moment our science page is updated with clinical references.